Trust isn't built by what you say. It's built by how you respond.
A senior leader in your leadership team raises a concern. The room goes quiet. You feel the urge to respond quickly. To explain. To correct. To move on.
What you do in the next five seconds will shape the level of trust in your team more than anything you say in the rest of the meeting.
You lead a capable team. The skills are there, the intentions are good, and the goals are clear. Yet something stays guarded. In meetings, people agree. In the hallway, they raise concerns. Real opinions come out one-on-one, rarely across the table.
You sense it. And you know what it costs: slower decisions, less innovation, surface-level conversations, problems that surface too late.
What is missing is not talent or commitment. It is trust.
Why Trust Is the Real Performance Lever
Trust is often treated as a nice-to-have. Something that develops naturally if people behave well. The data tells a different story. Harvard Business Review's research shows that people in high-trust teams experience:
50% higher productivity; 74% less stress; 106% more energy at work; 76% higher engagement; 40% less burnout; 29% more satisfaction in their lives.
These numbers tell a powerful story. Performance and well-being rise together when trust is high. Trust is not soft. Trust is a strategic advantage, the condition that improves relationships, performance and well-being.
Two Kinds of Trust, and the One Most Teams Miss
Most teams focus on one type of trust and assume it's enough.
Transactional Trust
This is the trust that shows up in project plans and deadlines. It answers one question:
Do I trust that you will deliver what you promised?
It's about reliability, accountability, and follow-through. It matters, but it's not enough to unlock the performance and well-being gains the HBR research points to.
Relational Trust (the deeper layer)
Relational trust answers a different question:
Do I trust the human being you are in relation to me? Do I trust your authenticity, your transparency, your intent?
Relational trust is what makes people feel heard, connected, valued, and safe.
When relational trust is high, the team becomes a safe place: to be transparent and authentic; to share and challenge ideas; to admit mistakes; to support one another when it matters most.
This is the trust that uncovers the team's potential. It unlocks intelligence, creativity and collective performance. And it must be earned one interaction at a time.
The Pressure Inside the Leader
Here is the part we rarely talk about. You want openness, and at the same time, you feel the pressure to have the answer. You want challenge, and you feel the sting when someone actually challenges you.
When someone raises a concern, something moves inside you: a flicker of irritation; a pull to defend; a subtle urge to prove you have already thought about this. Most days, you catch it. On the days you don't, the team feels it instantly.
This is where trust gets built or broken. Not in values statements or team charters, but in the tiny window between stimulus and response.
Why Trust Breaks Down
Trust doesn't erode because people stop meaning well. It erodes because under pressure, the brain shifts into autopilot mode. That is when familiar sabotage patterns show up:
The Judge part: "This should not have happened."
The Controller part tightens the grip, shutting down initiative.
The Avoider part stays silent and vents later.
The Pleaser part says yes, and then resents it.
These are not character flaws. They are human survival responses. But when they drive team dynamics, trust thins out. And once trust thins, relationships, performance and well-being follow.
The Role of Vulnerability
Here is what makes earned trust possible: vulnerability.
Vulnerability is a choice that requires courage. It means daring to be transparent and authentic, even when it feels exposing.
Most leaders carry a quiet fear that if they show what they really think, feel, or struggle with, they will lose credibility.
It feels safe, but there is no connection and no trust.
What changes this? You choose to be 10% more honest. 10% more open. Not a dramatic confession, simply a small step beyond what feels comfortable.
When the other person responds in kind, trust deepens. 10% more vulnerability at a time, trust grows on both sides. Eventually, the focus shifts from self-protection to real connection. That is where the team's intelligence, creativity, and care start to flow.
Ten percent is the practice. Enough to move trust forward. Not so much that you lose your footing.
From Pattern to Practice
Recognizing the negative patterns is the first shift. The second is building a different one. High-trust teams don't get there through grand gestures. They get there through small, consistent behaviors, especially in moments where self-protection would be easier.
A leader who says "I got that wrong." A senior leader who asks for feedback and actually listens without defending. A team member who raises a concern in the room instead of after the meeting. Each moment is small. Together, they form the culture.
Three Practices That Build Earned Trust
Go first with honesty. Share a recent mistake or uncertainty before asking others to do the same. When the most senior person names their own struggle, it expands what is possible for everyone else. Trust starts at the top, not because leaders demand it, but because they demonstrate it.
Match words with actions. Say what you will do. Do what you said. When there is a gap, name it openly. Trust grows from consistency, not perfection.
Respond to vulnerability with care. When someone on your team admits a mistake or raises a concern, your response teaches the lesson. A calm, curious response teaches the team that honesty is safe here. A defensive response teaches the opposite, and the team learns fast.
What Changes When Trust Is Earned
When earned trust becomes the norm, everything accelerates. Problems surface earlier. Feedback flows in every direction. Disagreement becomes a source of better decisions, not a sign of trouble.
Ownership increases. Mistakes become learning moments. Energy shifts from self-protection to performance.
The HBR numbers stop being abstract. You see them in your meetings, in the quality of your decisions, and in how people feel at the end of the day. So ask yourself:
When someone on your team admits a mistake or raises a difficult concern, what do they experience from you and from each other?
The answer often reveals your team's next level. Not in more processes or clearer roles, but in the quiet, consistent practice of earning trust. That is where teams uncover their potential. That is where performance, relationships and well-being grow together.
If you'd like to explore how to build trust in your team, you are welcome to book a complimentary coaching session.
Further Reading
- Positive Intelligence: Why Only 20% Of Teams And Individuals Achieve Their True Potential by Shirzad Chamine
- The Five Dysfunctions of a Team by Patrick Lencioni
- Dare to Lead by Brené Brown
Connect with Janneke van den Berkmortel on LinkedIn.